top of page
family_pic_edited_edited2_edited.jpg

My Story

I’m a proud father and husband. My wife Megan is truly the best person I know. She is my rock and my best friend. My boys Noah and Levi are the craziest, happiest and funniest kids in the world, and I love every minute of being their daddy.

​

Many people say that I was born to be an entrepreneur, but I believe that I was born to be much more than that. I was born to make a real impact and a difference in the world. I built my life with that mindset from a young age. I started my first business when I was 5 years old. I won my first State Championship in wrestling at the age of 6 and I invented a product and built a brand that is making over $20,000,000 per year before the age of 30. 

​

When I was in High School I struggled because of my severe Attention Deficit Hyper Disorder, but I knew that what others saw as a drawback, I would use as a superpower. I learned how to push beyond my limits to achieve great success in college. When I graduated college, I was the Captain of the Michigan State Wrestling Team, I had a perfect 4.0 GPA from the Michigan State Honors College with a degree in Finance, and I started the company, VADE Nutrition, which has now sold over 1 million units across the country.

​

My story is full of reasons for me to fail, and trust me that I’ve failed over and over again, but the persistence and commitment that I have to make a real difference in the world is what drives me to continue breaking the mold.


When I was in college I started VADE Nutrition, which is now one of the fastest-growing nutritional supplement companies in the world. When I started the company, I had no money and no valuable connections, and my wife and I were having pregnancy complications with our first son. Instead of taking the safe road of accepting the job offers I had on the table, I decided to commit myself to start a company that would revolutionize an entire industry and makes a real impact in our world. It was almost two years after that when we actually sold our first bag, but the grit and determination that I learned at the beginning was proof that we could make it through anything. I created VADE Nutrition to push the boundaries of ordinary nutrition. Our Dissolvable Packs are pre-measured servings of high-quality nutrition wrapped in a dissolvable, food-grade film. No scooping and no mess. Just toss a Pack in water, shake and enjoy! VADE is now carried in over 8,000 retail locations, including some of the largest retailers in the world, such as GNC, Winn Dixie, Hy-Vee, and CVS. I've also been featured on ABC's Shark Tank, Forbes, USA Today, and others.

About: Bio

2483459224

©2021 by Joe Johnson. Proudly created with Wix.com

bottom of page